Face up Boutique presents the 2023 ALCHIMIA collections:Artisans of shoemaking since 1932, now in the third generation. The story begins with the grandfather Mario Troise in a small workshop in the heart of the historic center of Naples, the Sanità district, the heart of the city's footwear and cultural craftsmanship, and the birthplace of designers like Mario Valentino and artists like Prince Antonio de Curtis - the great Totò. The laboratory grows from the smallest quantities of 20 pairs per day, to production peaks of 5000 pairs in the 80/90 years. Alchemy is born to bring together manufacturing culture and the crativeness of young designers who grew up in the city's fashion academy. Innovation, the continuous search for new materials, creativity, enthusiasm and passion of our young designers, combined with the experience and tradition of the company's 100-year history, give life to an authentic, avant-garde and strictly Italian product.